If we are planning to launch a startup and need a business website, is it a good idea to build the website without writing any code using a no-code website builder?

{{The complete question is: If we are planning to launch a startup and need a business website, is it a good idea to build the website without writing any code using a no-code website builder? Would you recommend this approach for a new small startup aiming for fast growth? Please share your suggestions on whether a no-code website is the right choice for a startup in its early stages and how it can impact business growth.}}

Answer: Low-code website construction is an effective strategy for launching a startup, but it should not be considered a long-term solution. Based on my experience of managing companies that deal with thousands of clients, I can say that no-code is mostly used for market validation, as it allows entrepreneurs to launch a functional website in a few days during the time they are working on their business idea.

One of the first occasions when a change should be made is SEO and page performance. Having worked in digital marketing for many years, I can see how the entrepreneurs usually reach a dead end in their websites, when they start using visual website construction. Such services use standard programs, which not only slow page speed down but also limit optimization options. When entrepreneurs start using organic search as a way of growth, they cannot face the disadvantages of low-code technologies anymore.

One more moment when it is necessary to switch from low-code development to something else is when the website-making tools hinder your development. When your engineers spend more time trying to overcome the website construction difficulties than implementing web services, you have already faced the problems with using no-code tools. To gain success, it is necessary to switch to high-quality technologies that are capable of incorporating complicated processes long before low-code platforms.

Amit Agrawal Founder & COO Developers.dev